Vík is the southernmost village of Iceland. Even though it only has a population of about 300 it is an important place since it is the biggest settlement in a big area. Located at road number one (the ring road as it is often called) it offers the most important services for locals and is also a popular stop for tourists. It is about 2 hours from Reykjavik but with all the exciting stops on the way it takes longer especially if you are doing the drive for leisure.
During day tours along the south shore of Iceland the town is usually the turning point. A very popular site is the black sand beach Reynisfjara. The beach has a very strong current which is often underestimated by visitors. So please be careful and listen to your guide´s advice for your own safety. Close to the beach you find a Restaurant called black beach which opened a few years ago and is very popular due to its location and view. Other popular sites in the south of Iceland which are usually visited during the day tours along the south are the waterfalls Skógafoss and Seljalandsfoss.
Next to Vik you also find the small peninsula Dyrhólaey where in summer you can see puffins. They are also the reason why the peninsula is sometimes closed. This is to allow them to have their pufflings (yes, this is the word for a young puffin J ) and take good care of them.
There is also a wool factory with a store where you can buy products made out of Icelandic wool. So in case you forgot your hat or gloves you can get some real Icelandic products here.